Magazine

Digital transformation, also known as digitalization, refers to the process by which companies integrate digital technologies into all of their operations.

This phenomenon leads to profound disruptions, impacting both our lifestyles and professional practices. These changes affect cultural, organizational aspects, as well as our daily lives, whether personal or professional.

Digital technology has revolutionized the way we communicate, consume, and access information. Thanks to technologies such as phones, the internet, social networks, and messaging tools, interactions have become instantaneous, and accessing information now only takes a few clicks.

For example: 75% of the world’s population now owns a mobile phone, which is a true symbol of this digital revolution.

Digital transformation: where do companies stand?

Digital transformation is already well established in many companies. In particular, it is manifested in practices that are now unavoidable, such as the omnipresence of email in employees’ daily lives.

But a closer look reveals a growing adoption of more advanced technologies: the Cloud, IoT, Big Data, virtual reality, as well as increased mobility of employees and tools, made possible by dematerialization. This mobility, now at the heart of business practices, plays an essential role both in our daily lives and in the world of work.

If your company has chosen to automate certain processes, integrate business applications or adopt remote collaboration tools, you are already engaged in this famous digital transformation.

But there’s still a lot to do. Did you know that only 3% of France’s largest companies are fully exploiting the opportunities offered by digital technology? There’s still a long way to go to achieve true digital maturity 😉

What’s in it for the company?

Today, digitalization is a must for all organizations, especially since the acceleration of the COVID-19 crisis. The stakes are numerous and strategic.

The first objective is to remain competitive. Regardless of size, it is imperative for companies to be up to date with the latest developments, or to initiate this transformation as quickly as possible. Digitization is no longer a choice, but a necessity to adapt to a constantly evolving market.

It also offers the opportunity to take advantage of the many possibilities offered by digital solutions. However, this depends on two key elements: the ability to adapt and the mastery of tools by all employees.

Digital transformation also overturns traditional work codes. It introduces more agile and inclusive approaches, thanks to tools such as collaborative platforms, shared storage spaces, intranets and corporate social networks. These tools make it possible to work differently, more efficiently, and from anywhere, whether on a computer, tablet or smartphone.

Productivity is no longer limited to a physical location. It is now based on the ability to collaborate and evolve flexibly, free from geographical and material constraints.

However, making a success of this transition involves a number of internal projects. To be effective, this transformation must be carried out gradually, following a real strategy. Changes must be well thought-out, anticipated and, above all, well explained to ensure that they are adopted by all.

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Change management: an essential lever for digital transformation

Digital transformation is above all a question of people. No strategy, however well thought-out, will bear fruit unless employees fully embrace it and commit to the transition.

Without effective change management, there can be no major advances in the digitalization of the company.

The aim is to ensure that these changes are not only understood, but also integrated into day-to-day operations.

Indeed, digital transformation enables employees to gain autonomy and agility, stimulate strategic thinking, and eliminate low value-added tasks.

The result: improved ROI for digitalization projects and reduced time-to-market.